Ultra-Processed Foods and Kids: When They Become a Trap
Helping Children with a High Food-Reward Drive In a recent NPR article, CHEAR’s own Dr. Kerri Boutelle shared a simple—but eye-opening—story. She described two children eating ice cream: one stopped halfway through, while the other devoured every bite and even took the rest of the first child's treat. The takeaway? Not all kids react the same way to food—especially ultra-processed foods (UPFs), which are made to be hard to resist. What Is a Food-Reward Drive? Some children are naturally more drawn to tasty foods than others. This is known as a high food-reward drive. These kids tend to eat quickly, struggle to feel full, and crave foods that are salty, sweet, or full of fat—especially the kinds of foods that come in boxes, bags, or drive-thru windows. These foods are designed to keep us coming back for more. Dr. Boutelle puts it simply: “Those kids are going to gain weight in today’s environment—unless parents help protect them from ultra-processed foods.” Why Ultra-Processed Foods Are a Problem Ultra-processed foods make up nearly 70% of the average…